Much of Christopher Sims' directorial career has been defined through rebellion, opposition and his inherent confidence in visually translating his view of the world for others to see. Challenging uniformity, Sims has always followed his own path. His raw style infuses genuine emotion and depth into videos for some of today's biggest bands, such as Queens of the Stone Age and Jimmy Eat World.
While growing up in Orange County, Sims followed an untraditional path towards filmmaking - rejecting both film classes and numerous job offers from production companies, while at the same time knowing that the prescribed convention of a 9-5 job and a white picket fence did not match his desired lifestyle. Rather, he decided to pursue film on his own terms.
His directorial debut was for the band Eighteen Visions. He chose to shoot the entire video in High Definition, an extremely new format at the time. Since then Sims and his cinematographer Jessica Young choose usually shoot traditional film because of its beautiful inconsistencies and celluloid imperfections.
His shadowy work often possesses rebellious undertones, such as the "writing on the wall" (or graffiti) motif and a jittery, emotional sensibility that is difficult to capture on film. Originally an editor, Sims goes into each shoot with a firm understanding of what the finished product will look like and how it will affect his viewers.
He has completed videos for musicians such as OneRepublic, Daughtry, Stone Temple Pilots, Lady Antebellum, Jimmy Eat World, Cee-Lo, Staind, MxPx, Marc Broussard, Papa Roach, Saosin, The Kinison, and Thriving Ivory. He has also directed numerous record and tour documentaries, short films and spec commercials.
Sims is just beginning to dip his hand into the commercial world. With his against the grain approach to filmmaking coupled with his unique visual perspective, he is primed to create stunning, poignant spots.
He lives in Los Angeles, CA.